getbonsai.io

Brand Identity · Product Website

2026

Project overview

A technical product made clear through brand, content, and motion

Brand identity and a marketing website for Bonsai, an open-source platform for customer-facing AI agents. The project covered the logo, UX/UI, motion, SEO, development, and a custom publishing engine for the blog.

Role: Brand Identity, UI/UX Design, Web Development, Motion
Type: Product Landing · Blog
Focus: Product Story · SEO · Publishing
Stack: Figma, HTML, Tailwind CSS

Challenge

Bonsai brings structure, guardrails, and auditability to customer-facing AI agents. The marketing challenge was to explain that infrastructure-level product to both technical teams and brand decision-makers without turning the site into documentation.

Solution

A focused marketing site that introduces the product, shows its interface and operating model, and provides clear paths to GitHub and the documentation. The visual identity continues through the landing page, blog, and social assets.

Bonsai desktop and mobile landing pages in light and dark themes — Desktop and mobile

Bonsai identity

Bonsai Personas, Custom Prompts, and Voice feature cards with the original illustrations — Product primitives

Bonsai integrations section with an orbital provider diagram and six service categories — Integrations

Bonsai mobile landing, integrations section, and Voice illustration detail — Mobile layouts

Long Bonsai page views in light and dark themes, showing the hero, audiences, features, and integrations — Light and dark themes

Bonsai provider diagram and six integration categories in a contrasting charcoal and white editorial composition — Integration atlas

The outcome

The website is still the public home of Bonsai and continues to run on our implementation. At launch, tested pages scored between 90 and 100 in PageSpeed; the custom publishing engine remains the foundation for new blog content.

90–100 PageSpeed at launch
Landing + blog
Custom publishing engine