devicetrackerplus.com
Product Design · Brand & App
2024Project overview
One system for people, places and devices.
End-to-end brand and product design for a location-sharing service across iOS, Android and web - from the identity and marketing site to the complete app experience.
Challenge
Device Tracker Plus combined everyday location sharing with high-stakes safety tools. The challenge was to organise a broad feature set across three platforms without making the experience feel technical or alarming.
Solution
A shared design language connects the website, iOS and Android experiences. Clear task-based flows, a focused orange accent and a flexible illustration system make a complex tracking product easier to navigate and explain.
The outcome
The engagement concluded with a complete multi-platform design concept and system. It was not implemented, so this case study presents the design work itself rather than a live product or post-launch results.
- iOS + Android + web
- End-to-end product design
- Completed design engagement