spiritdust.pl

Brand Identity · E-commerce

2025

Project overview

Ręcznie tworzona biżuteria z duszą.

A new identity and WooCommerce store for an independent handmade jewelry studio. The project combined editorial product presentation, Polish payment methods, and an automatically translated international storefront.

Role: Brand Identity, Art Direction, UX/UI Design, WooCommerce Development
Type: E-commerce · Brand Site
Focus: Product Discovery · Localisation · Owner Autonomy
Stack: WooCommerce, WordPress

Challenge

Spirit Dust had outgrown its previous shop. The new store needed to reflect the character of the handmade work, make a growing catalog easier to browse, support Polish checkout preferences, and open the business to customers outside Poland.

Solution

The finished store combines editorial photography, hand-drawn category icons, and a workshop story with a practical commerce layer: PLN and currency switching, Polish and English versions, and BLIK, PayU, PayPo, Apple Pay, and Google Pay.

spiritdust.pl product page - a silver moon necklace with green labradorite, gallery, description and buy buttons — Product page

Three phones with spiritdust.pl - product cards, promotions and the witch-mark footer with Polish payment icons — Mobile views

Three phones arranged on dark slate, showing the Spirit Dust homepage, Elaris necklace product page and new jewelry collection — Mobile homepage, product and collection — slate composition

Three phones on pale travertine steps, showing the Spirit Dust homepage, Elaris necklace product page and new jewelry collection — Mobile shopping experience — travertine composition

The outcome

Sales grew by approximately 110% year over year after the new store launched. The redesign was not the only factor - the range expanded at the same time - but the multilingual version had a clearer direct effect, bringing several additional orders per month from the United States and other EU countries.

≈110% YoY sales growth
PL + EN storefront
Owner-managed catalog