MootPay

Fintech · Brand & Web Design

2022

Project overview

Shop with confidence.

A complete identity and digital experience for a UK payment-support service, covering both the consumer resolution flow and the merchant side of the product.

Role: Branding & Logo, UX/UI & Web Design, Copywriting, Illustration
Type: Brand Identity · Website · Fintech
Focus: Clarity · Trust · Two Audiences
Deliverable: Complete design package

Challenge

MootPay had to help consumers understand an unfamiliar charge while giving merchants a clear route into the same service. The brand and interface needed to feel reassuring without making a payments product look lightweight.

Solution

The final design combines a form-first consumer experience with merchant portal entry points and a dedicated popup. A restrained fintech palette, plain-language copy and our hand-drawn illustration system give every touchpoint a consistent, approachable voice.

MootPay landing page hero in a browser frame - code-entry form and a hand-drawn shopping cart illustration — Landing hero

Close-up of MootPay's three-step How it works section with line icons and dashed arrows — How it works

Merchant popup

The outcome

We completed and delivered the design scope, including the identity, content and key product journeys. The engagement ended at the design stage, so we do not attribute implementation or business-performance results to this work.

Consumer + merchant journeys
Original identity & illustrations
Design engagement completed